In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products by mid-2009. The present Pepsi logo was created in 2008, when the company started revamping its brand as part of its global re-branding strategies. Check out this SlideShare : https://www.slideshare.net/Foodsfluidsandbeyond/breathtaking-pepsi. The Pepsi Ratio is aesthetic geometry. …. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. When Peter Arnell’s document was leaked, he faced huge criticism for his logics behind the logo. a=1.61803399 b=1 a=1.61803399 b=1 a a a 0.5a b a a a 0.5a a a=1.61803399 b=1 a a=1.61803399 b=1 7. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers.”, “Tropicana will also be differentiated, enabling us to re-engage consumers with this iconic brand.”, “We’re initiating similar upgrades for the entire Gatorade line, which will have an entirely new contemporary identity, and there will be exciting innovations for both G2 and Tiger and a renewed Propel platform.”. Over the years, Pepsi’s logo evolved and changed with the times. Pepsi logo redesign brand manual from 2008 is the most hysterical professional document I’ve ever seen this will make you laugh your ass off by the time you get to the end. The 2008 redesign of the Pepsi logo gave the stripes an upward flow, resembling a smile (Image credit: Pepsi) Coke may be the world's number one soft drink, but Pepsi has done pretty well over the years too. 333. Unfortunately, a 27 paged internal document(named BreathTaking) from the company was leaked. Draw a circle with diameter d=a. I don’t like the redesign. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. Post was not sent - check your email addresses! The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. On October 2008, Pepsi decided to redesign its logo and rebrand many of its product. And its simple, classic, circular logo is nothing short of iconic. Worst of 2008 - dumb logo redesigns | Capital One & Pepsi When companies redesign logos, they often embrace design trends. How Prototyping Can Be Used as a Critical Thinking Tool to Visualise Future Unknowns, 3 Key Skills for Top-Notch Instructional Designers, 5 Steps to Designing Better Digital Products for Women, The Impact of Introducing a Virtual Assistant to National Parks. The Pepsi horizontally-striped globe was an iconic part of the soda giant's branding for more than half a century before the company ditched it in favor of a swoopy mess in 2008. I’m seeing a bit of pacman here (yummy yummy!) Pepsi Pepsi reportedly spent $1 million on this logo redesign in 2008. The redesign was made in 2008 by The Arnell Group, which was said to have received $1,000,000 for the job. Segway So Intuitive: A Chimp Can Handle It, Italy’s Fastest Police Car: Lamborghini Gallardo, sipbits | fresh squeezed founders » This is what $1.2 billion looks like, The Creative unConference – Guest Post from Stephanie Sharp | Brainzooming. Brands like Google, BMW, and the likes have redesigned their logo to create a crisp graphic mark. Have a great day ahead. Mountain Dew will be renamed as “Mtn Dew” on packages, and Diet Pepsi Max will be known as simply Pepsi Max. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. In that document, he stated many facts and described the evolution and significance of Pepsi’s logo. Both new and old logos have an … I am a retired designer and have over 4000 Pepsi Cans – pretty please XXXX where can I get the new promo packs??? The Pepsi logo of 2008, cost $1,000,000 The BBC logo, designed in 1997, cost $1,800,00 The BP’s redesigned logo of 2008 cost $211,000,000. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage categories. On October 2008, Pepsi decided to redesign its logo and rebrand many of its product. In 2009, Pepsi, Diet Pepsi, and Pepsi Max began using all … This existing logo was designed by Peter Arnell of the Arnell Group. From AdAge: 2008 to present day. It certainly is graphically clean and very soapy refreshing! Oh well… I don’t like it, regardless of what it looks like or what it’s supposed to be. General discussion about beverage related products. The drink was originally named as Brad’s Drink, in 1983 by Caleb Bradham. In late 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign reportedly cost $1 million and was done by the Arnell Group in 2008. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. Capital One did just that, except they embraced a trend that ended ten years ago. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands. The globe symbol of the Pepsi’s logo plays a vital role in portraying the earth’s GeoDynamics, Magnetic field and Gravitational field. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max. So why does the simple looking logo is among the most expensive one? Sorry, your blog cannot share posts by email. Pepsi is one of the worlds most recognized brands, and this iteration appears like a redesign done by a student in a community college and posted it on deviantArt. It is now moved down and colored blue. This period was characterized by a change in the location of the company’s name. The news was first reported in Beverage Digest. This existing logo was designed by Peter Arnell of the Arnell Group. B. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. and a little early 80’s Avante Garde or the new Helvetica movie! It kinda looks like it’s supposed to be a ninja wearing an eye patch to me… But a smile… I just can’t see it. Arnell Group spent a reported $1 million in 2008 for a Pepsi rebranding and logo redesign. While This continues to be the trend today. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Gatorade will also receive a redesign, focusing the brand on the letter G. Changes will include a graphical redesign of core Pepsi CSDs Pepsi, Mountain Dew and Sierra Mist and a rebranding of some products. This Pepsi logo version carries a lot of era-appropriate influences like 3D and futuristic styles. im a designer, and in terms of the target audience, hate it The New York-based brand consultancy agency Arnell Group was hired on a $1 million contract to perform the brand update, leading to a 27-page design proposal titled … Only the logo, designed by New York-based Arnell Group has been released so far. It was from Peter Arnell, the man behind the logo. The current Pepsi logo, which is often nicknamed Pepsi Globe, somewhat resembles a smile. The uppercase letters were replaced. Let’s have an insight. sorry mate, it wouldn’t work, graphic designer from istanbul…this must be a joke or something…, I liked their 1973 logo. Over it’s 122 year history, the logo has seen 12 redesigns. This redesign opted to focus on increasing the 3D effect of the Pepsi Globe, and increasing the logo’s visual impact. This is how the new cans and bottles will look like. Noticed that the logo of Diet Pepsi has a different curve than the rest? Image Source: rahelgebreyes.wordpress.com. Pepsi Logo Redesign Nader October 23, 2008 15 Comments One of the biggest rebrandings in history will take place over the next months and years. 2009 Although launched late 2008, this logo was officially on cans in 2009. From BevNET: Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. Close. 2008 – 2014. ( If they do ugly marketing.. this logo could be perfect). Also, the Diet Pepsi Max has had a name change, it is now called Pepsi Max. However, they moved on, bringing in … The red, white and blue colour in the logo represents its pride connection with America. In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. Pepsi, Diet Pepsi and Pepsi Max began using all lowercase fonts for name brand. But now, since the “rationale” for the new logo is circulating on the web, the debate has taken on a viral life of its own. PepsiCo is one of the biggest soft drink manufacturers in the world and the redesign of their logo in 2008 reportedly cost $1,000,000. After the rise in nationalism during World War 2, Pepsi added the blue colour in its logo. I have attached the link to the document below. The redesign was comparable to Coca-Cola's earlier simplification of there can and bottle designs. sorry. I am a new york based graphic designer. Arnell Group redesigned Pepsi's logo to the tune of $1 million in 2008. The Diet Pepsi logo indicates a smirk, Pepsi a smile, Pepsi Max a laugh. Mona Lisa is an example. The white area in the logo is the series of smile. After few minor changes, the logo was finally redesigned in 2008–2009. PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. 2006 – 2008. From bright red with spikes to curly and wavy, the logo had a great history. It has been used by Artists and Architects, but i was impressed by its use in Pepsi’s Logo. In 1973, Pepsi switched to the globe style logo. In the spherical shape, a white swirl divides it into two areas: red and blue. The Pepsi Ratio It starts with a circle. Very interesting and informative post. The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. The concept of Golden Ratio plays essential role in the erection of human beauty. In 2008, the designers presented a completely new logo, in which the inscription is located to the left of the word “Pepsi.” Those were the days when soft drinks were used as medicinal aid. The price tag for some of the most iconic logos of all time vary drastically. Details of which are available in BreathTaking. The redesign was comparable to Coca-Cola's earlier simplification of its can and bottle designs. However, some people view this logo change as a failure and a lost battle in the infamous Cola Wars, commenting that the Pepsi logo will never achieve the timeless identity of the Coca-Cola logo. The BBC famously spent some $1.8 million to make over its logo in 1997, switching from slanted fonts and color splashes to simple letter boxes in slanted Gill Sans font. Nike’s logo was purchased for $35, Pepsi paid $1 million for the existing logo. The 3D logo was made flat and minimalistic. Any suggestions or comments are welcomed. It was true Pepsi. And when you want to do some re-branding of your own, start by tossing the 50 Things No Man Over 40 Should Own . It revealed the hidden secrets of the simple looking logo. A hand drawn red typeface. This is the most interesting and funniest part of the logo. Encrypted meta messages were meant to add more appeal to the brand and forge an emotional bond with the customers. Pepsi Logo Design Elements The Pepsi logo of today, which is often dubbed Pepsi Globe, kind of looks like a smile. 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