She's happiest traveling as often as possible and has mastered the fine art of cooking fried chicken and jollof rice in the tiniest Airbnb kitchens while on the road. Ingredients. It is its own class of “local ingredient,” something many dishes wouldn’t be the same without. One question, is Maggie capable of causing cancer? (We personally found her food, like this cassava-leaf plasa, delicious even without it.) In those moments and in my memory, my father was more than a chef. When it comes to the Nigerian dishes I’ve known and loved my entire life, Maggi cubes contribute many basic things: salt, seasoning, undeniable flavor. The difference between Knorr and Maggi isn’t exactly noticeable; for most cooks, it’s merely a matter of preference. Here', Cheers to Friday! I did not find my answer in Africa. He made his first beef cube in the early 20th century; today, it is one of the nine Maggi bouillon varieties that are sold in six-packs in bright red-and-gold packaging. The processing of the seasoning is part of the Mandingo culture and its spread among other ethnic groups is a factor in social cohesion. Use it to add body, flavor and zest to soups, stews, vegetables, pastas, gravy, rice and many other dishes. Maggi should be banned. Save my name, email, and website in this browser for the next time I comment. 100 Seasoning Cubes Good to talk Consumer Services consumer.services@ng.nestle.com Nigeria: 01-2790707 MADE ON EQUIPMENT THAT ALSO PROCESSES WHEAT, MILK, EGGS, SOY, FISH, … This item: Maggi Cube - Nigeria $10.85 ($0.78 / 1 Ounce) Praise Red Palm Oil, 1-Litre - Zomi $13.99 ($0.41 / 1 Fl Oz) Iya Foods Jollof Rice Seasoning 5 oz Bag. In pepper soup, the cubes (made of palm oil, salt, MSG, onion powder, wheat flour, turmeric, and sugar) create the salty backbone for the chicken or goat meat swimming in spicy broth. Nestlé managed to use the seemingly unremarkable formula of salty ingredients to tap into the Nigerian home cooking market, where it quickly became a staple, possibly because it concentrated essential flavors like onion and turmeric into one cube without all the chopping. Each cube contains iodised salt, sugar, chilli, pepper, cloves, cassava, onion, corn starch, monosodium glutamate (MSG), palm oil, soya lecithin, color caramel, and lovage. It would be sad if it were banned, because now it’s an essential part of so much West African cuisine. In Freetown, we met one Sierra Leonean chef, at a wonderful restaurant called Balmaya, who told us she preferred to use regular old salt and pepper instead of Maggi, which she suspected to be unhealthy. The product, particularly when compared with the ubiquitous industrial stock cubes, has a significant nutritional content. But their origins lie outside of the continent, some 2,600 miles away in Switzerland. “Because Maggi is essential to the average Nigerian cooking pot.”. I’m not a doctor or a nutritionist, so I cannot say! But to me, it’s their use as a unifier that resonates; it’s a tie that binds, whether it’s my aunt cooking jollof rice in London or my memories of my father making stew in Atlanta. When I realized I was eating this stuff at every meal in West Africa, I immediately heard those bad-for-your-health bells going off, but then I got curious: How on earth were these dishes prepared here before Maggi came along? But a large pack was purchased for the week, and at the market, it was clearly a popular item. Apparently, sounbareh acts as a thickener, flavoring agent, and meat substitute, and has a much higher nutritional value than stock cubes. Wouldn’t it be in Nestlé’s best interest to rework the Maggi formula so it does less potential health damage to the populations consuming it not just once in a while but nearly every day? It seemed that, like groundnuts, black-eyed beans, okra, palm oil, rice, and millet, they were just another key component of the cuisine. 5 out of 5 (1) Add To Cart. Shortly after our visit to West Africa, the company announced plans to fortify its bouillon cubes with iron to address deficiencies in the African market. Maggi’s a funny thing. Copyright 2020 - Taste, A Division of Penguin Random House LLC. 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